Autore:

Nenad Pacek e Daniel Thorniley

Editore:

The Economist

Descrizione:

As growth has slowed in the developed world and the forces that have led to globalisation gather pace, more and more companies are seeking to do business in emerging markets, which, if you judge the market right and pursue the right strategy, offer enormous opportunities. But many firms stumble when they go into an emerging market and end up disappointed. This book aims to help them to succeed and to identify the markets with potential.